Why You Shouldn’t Be Skimping On Your Business’ Online Reviews

Why You Shouldn’t Be Skimping On Your Business’ Online Reviews

Think about how much you used your smart phone today. To check Facebook, look up directions, make a purchase on Amazon, or even hail a cab on Uber. We’re using our phones to do it all these days, and that means buying almost everything. However, we’re not making blind buys. Let’s test the theory:

You see a product you want on Amazon. The first version has 10 reviews and a 2-star rating. The second has 1,300 reviews and 4.5-star rating. Which one do you choose?

‘Likes’ and ‘Follows’ on social media aren’t the only thing standing between you and business growth. What people are really looking at are your customer reviews. They are the gateway to business authenticity. Reviews allow potential customers to gain feedback about a company long before they make any purchases. In other words, are YOU trustworthy? Are you backing up what you’re offering to your customers?

Reviews define your reputation and they shape the way consumers view your business. If you’re guaranteeing a top notch product, fast delivery and/or good customer service then the comment section will tell if you’re living up to those standards. Many businesses sometimes don’t consider online reviews as an area of their social media marketing strategy they should focus on, when in fact, customer reviews should be a high priority if you’re selling any sort of product or service.

So, how do you attract new customers using reviews?

  1. As a business owner you should be mindful of what your customers are saying about you across all platforms. An easy way to monitor this is to set up Google Alerts for your name and company so you will be immediately notified once someone mentions you.
  2. We insure our clients are listed on multiple review websites that are best for their category and track them daily. For example, an author should be on Amazon for her book reviews, a grocery store on Yelp and Google+ for location searches, and doctors on HealthGrades.
  3. Managing bad reviews. Not all reviews are 5-star and that’s okay. Us consumers expect there to be truth and flaws, that’s just how life is, you can’t please everyone. The secret sauce here is having an immediate and professional response. Consumers are more likely to read how you counter the review than the actual review itself.

Curious about setting up a review business plan for your own product and service? Call 412-680-4222 or email us today for a free consultation on how we can help you earn more sales online!

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